Скачать или смотреть Inside the Success: Proximus Hyper Fiber Run

Welcome to our latest video, where we delve into the captivating world of in-game marketing! Join us as we take an exclusive behind-the-scenes look at the highly successful Proximus In-Game Marketing Campaign featuring a custom Fortnite Island. In this insightful interview, we sit down with industry experts from Proximus, Mapshot, and Adshot to uncover the secrets behind this groundbreaking campaign.

In this engaging discussion, we have the privilege of hearing from Yordi Chabot and Tim Colman from Proximus, Stephan Celis, Co-founder of Mapshot, and Laurens Janssens, Co-founder of Adshot.

Discover the motivations behind Proximus' decision to collaborate with the gaming industry and create a custom Fortnite Island as a means to raise awareness for their new Fiber offering. Gain valuable insights into the meticulous planning and execution of this innovative marketing strategy, and hear firsthand accounts of the collaboration between Proximus, Mapshot, and Adshot.

Our panel of experts reflects on the campaign's journey, discussing the challenges they encountered, the creative process behind the Fortnite Island design, and the overall effectiveness of utilizing gaming as a platform for marketing. Learn about the positive impact the campaign had on Proximus' brand awareness and customer engagement, as well as the impressive results that surpassed all expectations.

Don't miss out on this exclusive interview packed with valuable insights and inspiring ideas. Hit that play button now, and let the experts guide you through the Proximus In-Game Marketing Campaign's journey to triumph!

Remember to like, subscribe, and hit the notification bell to stay updated with our latest videos. Share your thoughts and comments below — we'd love to hear your experiences with in-game marketing and your thoughts on Proximus' innovative approach.

0:00 - Campaign intro and context
0:38 - Why does Proximus target gamers?
0:54 - Why Fortnite?
1:11 - Why did you go for a marketing campaign in the metaverse?
1:29 - What were the objectives?
1:43 - What were the results?
2:17 - How do you look back on the campaign?
2:48 - Why would you work with us again?
3:17 - Collaboration Mapshot & Adshot
3:47 - How did you find the creators to join the campaign?
4:27 - Would you recommend Mapshot to other companies?
4:44 - Outro

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