Search Engine Marketing (SEM): An Overview for Beginners

What is Search Engine Marketing (SEM)? You will learn everything you need to know about Search Engine Marketing as you get started by watching this video. It is a basic Search Engine Marketing Tutorial for Beginners for 2020. If you have ever wondered the difference between SEO and SEM, why you should create SEM campaigns, and some of the top Search Engine Marketing channels and platforms, you will find all of that information here.

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What is Search Engine Marketing
(SEM)?

The process of creating paid advertising campaigns that appear in the search engine results.

Advertisers pay to target keywords based on their potential customers search terms.

Top Search Engines & Advertising Platforms:

Google.com - Google Ads
YouTube.com - Google Ads
Bing.com - Microsoft Advertising
Amazon.com - Amazon Advertising
Yahoo.com - Microsoft Advertising
Pinterest.com - Pinterest Ads
DuckDuckGo.com - Microsoft Advertising
Ebay.com - Ebay Advertising

Simplified SEM Process for an Advertiser:

1. Choose your SEM channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for SEM traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

SEM vs. SEO:

SEM is when Advertisers pay for their website to appear on the search results pages.

SEO is when Marketers optimize their website and their content to appear on the search results pages.

Why Use Search Engine Marketing
(SEM)?

Advertisers can promote products and/or services to people as they search for them.

Advertisers can track their success, control their budget, and grow their revenue.