How Melody Ehsani Pivoted From High Heels to Jewelry, Jordans + Big Success | IDEA GENERATION

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Designer, entrepreneur Melody Ehsani takes us on a journey from her early days working retail, to designing her first shoes and jewelry lines, to collaborating with Red Hot Chili Peppers and Jordan brand before taking on a bespoke role at Foot Locker.

In this episode we hear how Ehsani became a sponge for product design, figured out how to make accessible yet high-end jewelry, and why sometimes if you have manufacturing issues in China, you go to China for 8 months or do whatever it takes to get something done.

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Act I
0:00 - Intro
1:17 - Childhood, working at a mall in high school
3:28 - College and her first shirt design
6:10 - Dropping out of law school, focusing on product design

Act II
10:10 - First shoes and collections
12:04 - Getting into jewelry
14:17 - Lost a shipment of shoes to customs, shifting focus to jewelry
15:40 - Partnership with Reebok
16:41 - Her first brick & mortar store, managing difficulties
19:00 - Getting into apparel

Act III
21:19 - Taking on outside investment
23:22 - Red Hot Chili Pepperst tour merch
24:40 - Covid-19 and learning to pivot
25:52 - Jordan brand collaborating
28:48 - Foot Locker creative director role
31:00 - The Future

Credits

Noah Callahan-Bever
Creator & Host, Idea Generation

Starring: Melody Ehsani

Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION

Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer
Creative Director + Editor: Kyle Gaughan

Produced by: Raw Media House
Director/DP: Mike Mirasco
Producer: Kassandra Baruch
Production Manager: Brian Antezana
Cam Ops: Spencer Wood, Matt Stanley, Ryan Ramsey
Gaffer: Tanner Nichols
Key Grip: Eric Gilbert
Sound: Jonathan Mendoza
MUA: Toby Fleischman
Hair: Patricia Morales
Photography: Sandy Rivera

Special thanks to:
Jennah Gredell

Shot on:
Canon

Special thanks to our partners at Shopify for bringing this experience to life.
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