Скачать или смотреть Why U.S. Beef is Booming: Inside the Cattle Industry’s Record-Breaking Year

With Americans consuming nearly 60 pounds of beef per person annually, the U.S. cattle industry is riding a wave of optimism in 2024. From record-high domestic prices to growing global demand, producers are seeing some of the strongest markets in decades.

In this video, industry voices explain why confidence is high, how quality is improving despite fewer cattle, and why expanding international markets is key to future growth. We also take you inside the Georgia Cattlemen’s Association Conference, where the next generation of farmers is preparing to lead the industry forward.

🔹 What’s driving beef demand?
🔹 How is the U.S. maintaining quality at scale?
🔹 Why does legislative engagement matter more than ever?

Get the answers straight from the people shaping the future of American beef.

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