The Downfall Of Becca Cosmetics | The end of an iconic brand

Hello everyone! For todays deep dive we are going to look at the downfall of Becca Cosmetics and what led to its recent closure.


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Articles referenced in this video -

https://www.elcompanies.com/en/news-a...

https://www.beautyindependent.com/glo...

https://www.beautypackaging.com/conte...


WATCH HERE - Where MAC Messed Up - The DownFall Of MAC Cosmetics |
   • Where MAC Messed Up - The DownFall Of...  


00:00 Intro
01:05 The Rise Of Becca Cosmetics
02:42 Becca X Jaclyn Hill Collab
09:36 Becca Cosmetics Foundation Swatches Image Photoshopped Controversy
12:53 Becca Cosmetics Zero No Pigment Foundation
17:34 Becca Cosmetics Closing Down
19:16 Becca Best Sellers Sold To Smashbox?
20:22 Final Thoughts On Becca Cosmetics


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