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Redefining Online Partnerships with Melissa Love

Join Alex Standiford in this episode of 'Partnership' as he discusses building and leveraging online partnerships with Melissa Love, founder of 'The Design Space' and 'The Marketing Fix'. Melissa shares her journey from being a web designer to creating successful collaborative courses and a thriving membership community. Learn how she uses partnerships to evolve her offerings and build a dynamic membership platform. Discover the strategies for leveraging industry experts, maintaining affiliate programs, and ensuring consistent content updates. Don't miss out on these valuable insights for bootstrapped businesses!

00:00 Welcome and Introduction
00:51 Melissa Love's Journey to Course Creation
03:05 Building a Membership Community
05:02 Engaging with Course Creators
10:58 Maintaining and Updating Content
15:09 Affiliate Program Insights
16:50 Understanding Affiliate Tiers
17:17 Finding Your First Affiliates
18:12 Content Swaps and Outreach
18:23 Identifying Ideal Affiliates
20:40 Onboarding Process for Affiliates
21:23 Engaging High Performers
22:38 Building Strong Partnerships
23:14 Ambassadors vs. Affiliates
25:06 Leveraging Market Gaps
29:28 Collaborating for Mutual Growth
30:42 Conclusion and Contact Information