Скачать или смотреть How GenAI is Transforming Marketing at Accenture

Can Gen AI go beyond efficiency to unlock true marketing innovation? How do you integrate AI into workflows without losing the human touch?

In this clip from Where AI Works, Karalee Close, Senior Managing Director at Accenture, shares how with Wharton management professor Peter Cappelli her team moved from using AI for cost savings to creating entirely new marketing capabilities. From reshaping creative workflows to fostering a culture where people and AI learn together, she reveals the change management strategies that made it possible.

Listen to the full episode, "Work, Rewired: Rethinking Talent, Strategy, and AI" and subscribe to the show here: https://whr.tn/3G41Rlb

ABOUT THE PODCAST
Brought to you by the Wharton School in collaboration with Accenture, Where AI Works explores AI’s real-world impact on business. Each four-episode season takes a fresh approach, led by a different Wharton faculty expert who brings their own AI-focused expertise to the conversation, alongside practitioners actively shaping AI’s role in innovation, strategy, and transformation.

Episodes are released on Thursdays every two weeks wherever you get your podcasts, with video excerpts published to the Wharton School's YouTube channel.

#aipodcast #wharton #accenture #aiinmarketing #marketinginnovation

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Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world.

With a standing faculty of 241 renowned professors, Wharton has 5,000+ students across four degree programs: undergraduate, MBA, executive MBA, and doctoral. Each year 13,000+ professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs – with 200,000+ others earning certificates from Wharton Online since 2015. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day.

Learn more about Wharton: https://www.wharton.upenn.edu/
Subscribe to the Wharton YouTube channel: https://www.youtube.com/user/thewhart...