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As thousands of people descend on Washington DC to protest against a proposed pipeline to transport oil from the Canada to US refineries, a campaign to rebrand the Alberta oil sands is creating controversy.

Many are alleging the advertising is merely an attempt to exploit Canadians' reputation to divert attention from how the sands devastate the environment and contribute to global warming.

Al Jazeera's David Mercer has more from Calgary.

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At Al Jazeera English, we focus on people and events that affect people's lives. We bring topics to light that often go under-reported, listening to all sides of the story and giving a 'voice to the voiceless.'
Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained.
Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on.
We are reshaping global media and constantly working to strengthen our reputation as one of the world's most respected news and current affairs channels.

Social Media links:

Facebook:   / aljazeera  
Instagram: https://instagram.com/aljazeera/?ref=...
Twitter:   / ajenglish  
Website: http://www.aljazeera.com/
google+: https://plus.google.com/+aljazeera/posts