Скачать или смотреть How To Create GREAT Facebook Ads - Facebook Ads Tutorial 2019

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First there is the ad copy that is above the image. This is the hook in your advertisement and needs to grab your potential customer's attention.

I like using questions in this top ad text area as described in the video.

Then comes your image. Now the image is best when it looks 'natural' in the user's Facebook timeline.

Pictures with images of people, settings, and images that people are used to seeing on Facebook are best. You don't want your image to look like an advertisement... But like a 'normal' image that belongs on Facebook.

Then there is the headline of your ad. This comes below the image and can 'answer' the question proposed in the ad above the image.

Then you have the description text and finally the link text and the call to action button.

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