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One and Done Is Not Going To Work

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, the founder will need to follow up with the investor to close.

After the pitch, some founders send one email to follow up.

The one-and-done approach to follow up will not work.

It takes multiple follow-ups and outreach to close an investor.

The investor is searching for more evidence that the startup will be successful.

This could be information around the growth of the market, the productivity of the technology, or the strength of the team, to name a few.

Continue to give regular updates to the investor with a focus on traction and market adoption.

It takes seven touches to close a sale, so it takes seven touches to close an investor.

Budget time and resources for the follow-up effort.

Set up systems such as a CRM to provide updates to the investors following the deal.

Set up follow-up calls and meetings to showcase the results of the business.

It takes time to follow up, but that’s where the results come in.



Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today.

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