Max Fosh: The Business of Being an Internet Prankster

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00:00 Who is Max Fosh
03:04 Pranks vs silliness
05:43 Max’s video titles
07:58 Why he goes to such great lengths
10:43 Aging out of prank content
11:55 How ideas define you
15:44 Welcome to Luton
20:09 Breaking down his videos
25:21 His live comedy show
30:44 How improv classes can help you
33:30 How he sets himself apart in the challenge genre
38:23 Analytics and self-worth
45:02 The worst day of Max’s life
48:21 What making it looks like
52:44 The London fashion video
57:23 Max’s backstory and being “posh”
1:02:15 How he comes up with his ideas
1:07:22 London Mayor series
1:13:30 Max’s appetite for risk
1:15:26 The brand of Max Fosh
1:18:17 What makes a good hook?
1:22:09 Creating content for the UK vs US vs China
1:25:54 What makes comedy universal?
1:30:10 Brand deals in UK vs US
1:32:04 How much he makes on AdSense in a month
1:34:40 Branded videos
1:37:08 His future in stand up comedy
1:40:12 The future
1:43:36 Max’s iPhone notes


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.