Скачать или смотреть Incident and Crisis Management: Thinking Strategically

Being prepared for the unexpected often marks the difference in both the long-term survivability of your business, but also how clients perceive the character, strength and integrity of your business.

In the best possible scenario, crises are handled patiently and confidently; moreover clients, and most employees, perceive nothing is wrong and everyone conducts business as usual. In the worst-case scenario, there’s panic, damage to the business brand, revenue loss and mass client defection.

In this 30-minute presentation, Michael Puldy, CEO of Puldy Resiliency Partners, outlines an incident management strategy which can be leveraged by both small businesses and by global companies alike. The presentation will include real world approaches highlighting both positive and negative results.

What you'll learn by attending:

1) Using a macro threat picture when preparing for a crisis

2) The value of testing an incident management program

3) Creating a business differentiator