Скачать или смотреть Faherty’s Evolution From Idea to Consumer Favorite

The Faherty brand started as an idea in an essay, but twin brothers Alex and Mike Faherty turned it into a reality with strategic experience, experimental ideas, and through the power of storytelling. Alex joins the podcast today to take us through the entire journey. Enjoy!

Key Moments:
0:00 Episode start
0:55 Building a company with your twin
3:16 The Inspiration Behind the Clothing and the Business
6:52 The growth of the Faherty brand
9:28 How did Faherty find and build partnerships with retailers
13:13 An aha moment that changed the course of Faherty
15:24 How does Faherty utilize storytelling?
20:11 The approach to Acquiring New Customers
23:19 Balancing the Family Business
25:15 What’s Alex excited about at Faherty?

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