Скачать или смотреть How Does Sell-Side Decisioning Work? | Index Explains

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For years, most of the data enablement and decisioning in programmatic advertising has lived on the buy side. But that model is evolving. A major structural change is underway—it’s called sell-side decisioning and it’s enabling complementary innovation closer to the impression. Paul Zovighian, VP of Marketplaces at Index Exchange, dives into what sell-side decisioning is, how it works, and why this evolution is redefining how and where value is created in programmatic advertising.

Learn more: https://bit.ly/3HCEjo5


Video chapters

00:00 Introduction
00:54 What is sell-side decisioning?
01:46 How did we get here?
03:05 Adding logic closer to the impression
05:11 Why now?
07:14 Emerging use cases
09:34 A new era in programmatic