Скачать или смотреть Changan Lumin × ZCOOL Colorful Dopamine Fashion Look Show | Car Sticker Design Competition

This summer, Changan Lumin takes you on a different experience!

Following the enthusiastic response to its "Colorful Dopamine, Fashion Look Show" car sticker design competition, Changan Lumin has partnered with ZCOOL, China's leading creative design platform, to launch the "Lumin Emites Dopamine - Creative Car Sticker Design Competition." This time, Lumin is launching a nationwide "Creative Car Sticker Design Competition," focusing on vehicle color, the most emotionally expressive element of its products. In the competition, professional designers and car owners are invited to collaborate to create unique color inspiration for Generation Z.

Changan Lumin, a strong competitor in the A00-class new energy vehicle market, has captivated countless fans since its launch with its "dopamine-inducing color scheme," "stylish design," and high cost-performance ratio. Its striking color design, in particular, makes it a "walking palette." With a variety of unique finishes, including mist white, moss green, wheat yellow, magpie gray, and cherry pink, it has long created a dazzling presence on city streets.

ZCOOL, China's most influential creative design platform, has brought together over 17 million creative individuals, bringing together high-quality inspiration in illustration, photography, industrial design, fashion aesthetics, and more. This renewed partnership with Lumin represents a profound fusion of "technological mobility x design aesthetics" and a creative co-creation opportunity where users and brands can jointly participate in product development.

The "Lumin Dopamine" campaign will launch a nationwide design movement with the "Creative Car Sticker Design Competition." The campaign is divided into four phases, offering a clear rhythm and transparent participation paths:

The ZCOOL platform and partner media outlets will open a joint voting channel allowing users to support their favorite creations. The final selection will be determined by combining "internet user voting and professional jury scoring" to ensure both professionalism and public preference.

On that date, prizes worth RMB 49,900, including a 205 km Lumin perfume, vouchers for unlimited vehicle purchases, cash bonuses, and other prizes, will be distributed one by one, and we will all witness the ultimate moment when "colorful dreams come true."

This event is much more than a collaboration between a brand and the design community; it is a two-way, user-friendly color experience. Changan Lumin, a premium compact car, boasts a sleek, elegant design and captivating exterior. Its class-leading design, spacious interior, and superior safety and comfort have earned the trust and admiration of over 400,000 users worldwide. For its users, it's more than just a travel companion; it's a stylish accessory. Whether commuting to work, taking a walk with your children, or simply enjoying a sophisticated city life, Lumin offers a versatile and thoughtful touch that makes every step count.

Source: https://www.sohu.com/a/897963412_1219...