Скачать или смотреть Digital Agency Brand Positioning - Online Course

How do you position your agency to be not just the best choice, but the ONLY choice? You turn your agency into a vortex!

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In this course we'll go over:
The Scope of Brand Positioning
Creating a Brand Positioning Statement
Crucial Branding Assets

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Brand positioning is what separates you from your competitors, builds value in your brand, and makes you the only choice for your target audience. It is very important to have a strategy and a plan of attack. Thus, the "Brand Positioning Vortex" was born. In the beginning, a vortex doesn’t have much pull, but as it grows, it grabs everything close to it and does not let go until it reaches the center.

Obviously, everyone wants their prospects to perceive their brand as the only choice, but exactly how do you get your agency to that level? Well, in this course we are going to give you the exact items you need to get in place, help you create a brand positioning statement and give you our brand vortex worksheet. When you are done with this course, you will have a clearly defined brand position statement, know exactly what items you need to get in place and have a plan of attack to get it all done.

So how do you increase brand positioning and become the only option for your prospects?

If you are a smaller or newer agency, you should focus your efforts on influencing your prospects’ buying decisions with as much pressure and pull as possible. Concentrating on being influential and having impact on a few prospects is more important in this stage of business development than just putting your logo in front of a bunch of people, and the latter can cost you a fortune. This doesn’t mean you can scrap your advertising budget, but you do have to find a healthy mix between the two. To put things in perspective, think about it like this: would you rather get 50 leads a year and close 25 of them, or would you rather get 100 leads a year and close 25? Remember it costs money to get every single lead, so you have to make a decision about which is more important to your agency, closing more of the leads you already get, or getting a lot more leads.

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You'll also get access to some of our best tools and resources:
Customer Avatar Worksheet
Brand Positioning Statement Worksheet
Implementation Goals
Lecture Videos
And More!

Our content can be accessed from all of your devices and is created with your busy life in mind. That means it's content rich and to the point! We're here to help you gain time and money, not waste it.

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