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I have had a soft spot for TAG Heuer since... well, always. Growing up in the 90s and 00s TAG represented "I made it". At least it did to me. Then, when I got a bit deeper "into" watches, I started realising that TAG didn't seem to be well thought of in enthusiast circles. Today we are talking about the TAG Heuer problem - what they did and are doing right and wrong; and will they be able to fix it?

Here's the TAG Heuer problem.

HOW TO GET IN TOUCH WITH ME:
Sponsorship: [email protected]
Insta : watch.gringa
Email: [email protected]
Patreon:   / watch_gringa  

TIME STAMPS:
0:00-1:15 - Intro
1:16-2:07 - Identifying Obstacles
2:08-5:42 - Problem 1: Competitve Price Point
5:43-9:21 - Problem 2: Loss of Identity
9:22-11:50 - Problem 3: LVMH Oversight
11:51-12:13 - Outro
12:14-12:32 - Pope tier patrons are amazing!