Скачать или смотреть Is your brand ready for India’s new premium-first consumer?

India’s consumer is changing, and fast. Season 2 of Startup Table with AJ made one thing unmistakable: the old assumptions no longer hold.

Across premium brands, lifestyle categories, metros, and rising Tier-2 markets, a pattern emerges. The Indian customer is smarter, faster, and has evolved. They want authenticity, frictionless digital experiences, and products that justify a premium—not by price, but by value.

This compilation distils the season’s sharpest insights from founders and operators who see these shifts in real time.

And it brings us to the central question: What does the Indian consumer really want today?

Watch the full conversations on Startup Table with AJ, Season 2.