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A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:
Finding and testing product market fit
Creating and refining your product
Selling and marketing your new solution
Hiring your team and building your culture
Mobilizing financial, legal, and compliance functions
Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.

00:00 - Learn how to build a successful tech startup from scratch.
01:13 - The path to achieving product-market fit
04:12 - Building a strong startup culture
07:05 - Selecting the right people to drive your startup forward
10:00 - Driving marketing success by solving customer problems
13:06 - Mastering sales and customer service for startup success
16:17 - Final summary

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