Putting Purpose at the Core of your Strategy - Securitas

How can companies focus on the changing outside world and not just optimizing what they do today? How can companies take big leaps and not just small incremental steps? How can companies become proactive, and not just react to the latest trend? Our research has found that the answer is - Purpose.

Putting Purpose at the core of corporate strategy should be a critical driver of growth, profitability and relevance. To achieve this, it must play two distinct roles to: (1) redefine the playing field – beyond traditional industry boundaries and limits, and (2) redesign the value proposition – beyond transactions to deep, wide and enduring relationships.

Consider the case of Securitas, a company moving from being a traditional guarding company to one focused on anticipating and addressing growing societal concerns about security and risk. Focusing on Purpose challenges Securitas to redefine guarding, electronic security and data to transform and leverage the power of its global presence to achieve growth and profitability.

Insights by Professor Thomas Malnight, which was published in Harvard Business Review.
Article here: https://www.imd.org/news/updates/disc...
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