Скачать или смотреть EPNow: Creating Emotional Connections Through Experiential Marketing in B2B

Speaker: Valerie Zargarpur, Marketing Leader

Even in technical B2B markets, emotion wins. In this Event Professionals NOW session, Valerie Zargarpur shares how to borrow the best from B2C experiential marketing to create memorable, loyalty-building moments in B2B. Drawing on her work with brands like Amazon, Nike, and HBO, Valerie shows how creativity and personalization can transform the buyer experience.

🔑 Key takeaways:
Emotion matters: buyers are people first—experiences make your brand unforgettable.
Bring B2C to B2B: themed dinners, gamified product demos, and bold, eye-catching activations.
Shift from ABM → PBM (Person-Based Marketing): personalize for individuals, not just accounts.
Scrappy still works: DIY kits, micro-events, and creative virtual experiences scale impact.

Design for memory: curate moments that stick long after the event ends.

This session is packed with inspiration and practical ideas for making your brand stand out in crowded markets.

📺 Watch now to discover how experiential marketing can humanize B2B.