Скачать или смотреть Wunderkind Success Story: AAA Northeast

Join us behind the scenes in this candid interview with Rahul Chand, Vice President of Marketing at AAA Northeast, as he discusses the dynamic evolution of AAA in the digital era. From navigating the challenges of a legacy brand with 120 years of history to embracing a digital-first approach, Rahul shares insights into AAA's growth strategies and the role of Wunderkind in reshaping their marketing landscape. Discover how AAA leverages Wunderkind's identity graph to unlock the potential of anonymous website visitors, creating a more personalized and effective retargeting strategy. Rahul emphasizes the value of building a first-party email database and the long-term impact on cost savings. Get an insider's perspective on the unique partnership between AAA and Wunderkind, where technology meets a deep understanding of business objectives. Learn how the collaborative approach, continuous exploration of opportunities, and a focus on results set Wunderkind apart from other vendors in the marketing technology landscape. Join us in this engaging conversation that goes beyond business as usual, exploring the synergy between AAA and Wunderkind, and the commitment to ongoing innovation and growth in the digital realm.

00:00 Intro
00:31 What Is AAA's Brand Mission?
01:14 Part of AAA's Mission Is Being Relevant to Every Demographic Profile
02:02 The Importance of Always Bringing Value for AAA Members
05:22 AAA Northeast Brought in Wunderkind to Ensure Every Channel, and Every Dollar Spent, Had the Best ROI
07:03 As a Legacy Brand, What Challenges Does AAA Encounter?
09:47 Wunderkind Allowed AAA Northeast to Convert Anonymous Site Traffic at Scale
12:09 Wunderkind Is an Integral Partner in AAA Northeast's Marketing Mix
15:15 Within a Month AAA Northeast Saw a Positive Impact From Wunderkind
16:48 Utilizing an Already Existing List of First-Party Data Wunderkind Was Able to Excel AAA Northeast's Re-Targeting Efforts
18:03 "With the Wunderkind Team, Every Time We Meet It's Never Just Business as Usual."
19:54 What Affect Does the Depreciation of Third-Party Cookies Have on AAA?
21:33 AAA Northeast Uses Wunderkind to Tailor Experiences for Their Consumers in Real-Time
22:35 Wunderkind Brings to Market a Plethora of Client Data to Help Analyze What Is and What Isn't Working for Clients