Скачать или смотреть Gary Vee on the future social media distribution | same truth, new platforms

All of B2C consumption is moving by the nanosecond to social media or connective TV or podcasting. Everything is still the same truth. It's audio, written word and video. It's the distribution has changed on all of us. Everybody here would much rather get a top 10 podcast to mention whatever you want the world to know than top 10 Z100 morning Zooms. The world's changed. And so we have to change with it. I'd much rather have a piece of content go viral on TikTok today than have Good Morning America mention it. It's not even close if I'm trying to get mass awareness. Where people get screwed up is they think these platforms skew young when they don't. The amount of consumption on TikTok, for example, from 30 to 55 is staggering. Actual consumption, not potential reach.