Скачать или смотреть Be the "second dancer" who starts a movement

Organization change isn't about the first person leading it - it's about the second person who joins in.

‪@BrandonWentland‬ CEO at ‪@OptimalMarketingDigital‬ recalls a fascinating insight from Derek Sivers' famous ‪@TED‬ talk about #leadership and movement: While we often celebrate the first person who tries something new, it's actually the "second dancer" who makes change possible by normalizing the behavior for everyone else.

#Leaders can strategically shape this adoption curve by:
Planting seeds with potential champions
Treating first followers as equals
Inviting specific team members into the change process
Creating space for others to follow

Are you recognizing early adopters and empowering them to help lead change from within?