Скачать или смотреть Why are things on Temu so cheap?

Many people complain that it must be because of shoddy quality. Indeed, sometimes the quality is questionable. But often, the products are fine and identical to what you'll find on Amazon.

Other people come with unfounded claims of child labour, sales of your data, and other creepy explanations. Fine click-bait that fits with the China bias and thus makes for great viral content ...

However, very few people have actually made an effort to understand the business model behind Temu. It's easier to dismiss them. That's what they did in China when Pinduoduo, the company behind Temu, launched its domestic app about eight years ago. With a comparable business model, they became the third biggest e-commerce platform in China, chewing away at Alibaba's market share.

Yesterday, I delivered a training session to a big global conglomerate. We spent a substantial amount of time on cross-border e-commerce. This is a little clip from that session in which I explain in a few minutes how products can be so cheap on Temu.

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