From Web2 to Web3: Community Building Best Practices | Kalah Haley, Charles Adkins, Justin Kruger

This talk was recorded at CMX Summit 2022: Thrive

During this panel, we will explore the similarities and differences between Web2 and Web3 communities and the learnings from our panelists.


SPEAKERS:

Kalah Haley
Founder and CEO
Saint Rock Media

Kalah Haley is the Founder and CEO of Saint Rock Media, an events marketing and production company that partners with enterprise and nonprofit organizations to strategize and execute their business objectives through virtual and hybrid event solutions. After the restrictions of Covid, Kalah and team have executed over 100 virtual and hybrid events. Kalah knows what truly drives conversions and moves audiences—and it’s not mastering the marketing flavor of the week.

It’s how well you connect with the most fundamental motivations of your audience while telling a compelling story with technology as a backdrop. Saint Rock Media is a flagship agency partner with Hopin and produces events around the world with clients, including USC Marshall School of Business, NFL Players' Association, JAM South Africa, Clari, and Running Remote.


Charles Adkins
Global VP of Marketing
LandVault

For over 20 years I have thrived as a trailblazing and innovative Chief Marketing Officer & Senior Communications Executive with Fortune 500 brands and venture backed startups. I founded a pioneering digital agency in the 1990's and I was lucky enough to have Yahoo! as one of my first clients. Over the years, I have made substantial contributions to high-growth ventures and award-winning agencies like Ogilvy, BBDO, and iconic brands like Nike, Uber, ESPN, Anheuser Busch, Red Bull, Disney, MGM, Marvel, Google, and many others. More recently, I have been working side-by-side with technologically progressive companies in the Web3 space like LandVault, Polygon, Dapper Labs, Cardano, Chainlink, Outlier Ventures, FileCoin, Polkadot, and Cointelegraph.


Justin Kruger
nWay
Director of Marketing

Justin Kruger is a video games industry veteran with 13 years of experience building communities in and marketing popular games such as Assassin's Creed, Rainbow Six Siege, and Star Wars: The Old Republic. Since 2020, he has been building global community and marketing teams in the emerging web3 gaming industry for companies like Mythical Games and Immutable. Currently, Justin is leading web3 marketing at nWay, building games with digital ownership with the Olympics and Bored Ape Yacht Club’s Yuga Labs.

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