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I love Delta Air Lines. It’s my favorite airline. Please understand that.


Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’


I would see the tagline on TV ads. I would see it on giant posters in the airport.


And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not the ones that wrote the jingle.


So I love this lesson from a podcast guest application – Your brand is only as strong as your frontline experience.


To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Melissa Archer-Wirtz, CEO, Century 21 Circle (https://c21circle.com/) [https://c21circle.com/].


Lessons from the things she made

• Your brand is only as strong as your frontline experience
• Change management isn’t about being right – it’s about being clear
• People don’t fear change – they fear confusion
• Culture is built through relationships, not policies
• Your integrity is your most valuable asset
• You don’t have to be the loudest voice in the room to be the most effective leader

Discussed in this episode


Advertising and Brands: Details matter, know when to quit, …be nice (podcast episode #27) (https://marketingsherpa.com/article/i...) [https://marketingsherpa.com/article/i...]


Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) (https://marketingsherpa.com/article/i...) [https://marketingsherpa.com/article/i...]


Cybersecurity Marketing: You don’t need to scare people to sell them security (podcast episode #136) (https://marketingsherpa.com/article/i...) [https://marketingsherpa.com/article/i...]


500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Podcast Episode #3 (https://marketingsherpa.com/article/i...) [https://marketingsherpa.com/article/i...]


Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) (https://marketingsherpa.com/article/i...) [https://marketingsherpa.com/article/i...]


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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) [https://meclabs.com/course/] free digital marketing course.


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If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application (https://www.marketingsherpa.com/page/...) – https://www.marketingsherpa.com/page/...