Скачать или смотреть Interview with NextOp CEO Yunshan Zhu

What makes a startup "hot"? To be sure, trade press and blogger attention helps. But from where I sit, the truly hot companies are identified by an increasing frequency of emails from Application Engineers (AEs) and Sales people to the effect of "this new company is getting traction in my accounts -- users love 'em -- are we partnering with them?".

Such has been the case with NextOp Software since before their impressive debut at DAC 2010. Yet despite all the positive buzz, NextOp had managed to retain an air of mystery that served them so well during their stealth mode. Hence, upon meeting the NextOp team as they joined the Cadence Connections program, I immediately proposed a brief video interview to help introduce themselves to a wider audience. To my delight, CEO Yunshan Zhu accepted the offer, and in this video he describes the problem space and target user they are going after, the capabilities of "BugScope" itself, and the alignment between their mission and the EDA360 vision paper's call for increased productivity and painless IP integration.