Скачать или смотреть 10 Negotiation Tactics Every AE Needs to Close More Deals

Negotiation isn’t about pressure or discounts.
It’s about psychology, control, and value.

In this video, Matt Uber breaks down 10 practical negotiation tactics every AE needs to close more deals without racing to the bottom on price. You’ll learn how to reframe negotiation as collaboration, uncover real objections, protect your value, and control the sales conversation from discovery to close.

This training is designed for AEs, SDRs moving into closing roles, and sales leaders who want higher close rates and shorter sales cycles.

You’ll Learn:

00:00 — You’ll learn why negotiation is psychology, not tactics
00:35 — You’ll learn how discovery sets up the entire negotiation
01:10 — You’ll learn how to reframe negotiation as collaboration
01:45 — You’ll learn why value must come before price
02:20 — You’ll learn how to spot real objections vs smoke screens
03:05 — You’ll learn how to control the frame without pressure
03:55 — You’ll learn how to protect your value in negotiations
04:35 — You’ll learn when to discount (and when not to)
05:30 — You’ll learn how to let the buyer feel like they “won”
06:10 — You’ll learn why speed matters at the end of deals
06:40 — You’ll learn how to document agreements in real time
07:00 — Final takeaway: how to win more negotiations consistently