Скачать или смотреть Pipedrive x Radyant Webinar | AI killed your traffic? How to do more with less

Your traffic is down due to AI? See it as a gift. Most of that traffic was never going to convert anyway. On December 10 at 10 am CET, Margus (Head of Web @ Pipedrive) and I showed how to do more with less.

AI search didn’t really kill your traffic.

The traffic disappearing? That was people getting generic answers to top-funnel questions. They were never going to buy. AI tools answer those questions now, and that’s fine.

The traffic that matters is still there. It’s just behaving differently.

What most companies are doing:
Worrying about traffic drops
Desperately trying to make up for losses
Ignoring that their website never converted well to begin with

What companies like Pipedrive are doing:
Focusing on quality over quantity
Treating the website’s new role as an opportunity
Optimizing for the journey between AI tools and Google

On December 10 at 10 am CET, Margus and I did a live webinar: “AI killed your traffic? How to do more with less.

This isn’t theory. Margus is responsible for converting 500k+ monthly organic visitors at Pipedrive. He knows the ins and outs of a well-oiled conversion machine.

Here’s what we covered:
Why traffic drops aren’t the problem you think they are
How customer journeys actually changed
Why your homepage suddenly matters way more for SEO & AEO
How to blend SEO/AEO and CRO properly
How to generate test ideas that actually work
Real examples of tests Pipedrive ran
How to drive more conversions from less traffic

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🧑‍💻 Onepage – My favorite website builder: https://onepage.io/?via=radyant

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WANT US TO WORK FOR YOU?

Radyant is a growth agency specialized in AI Search & SEO. We use custom-built AI infrastructure to help fast-growing companies extend their team’s capacity, dominate Google, ChatGPT & Co. and drive more pipeline.

👉 Get an honest audit of your organic growth potential: https://radyant.io/growth-strategy/

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▶ Timestamps ⌛
00:00 – Introduction to Pipedrive x Radyant webinar
01:15 – Why your traffic is down in 2025
02:58 – Google AI Overviews impact on organic traffic
04:36 – AI search platforms won't drive meaningful traffic back
07:00 – Google AI Mode's referral rate vs traditional search
09:28 – Why traffic quantity is the wrong KPI now
10:15 – The shift from click-based to conversation-based user journeys
13:30 – Optimize for conversation influence, not clicks
18:22 – Case study: 5x leads growth despite 20% traffic decline
20:11 – Four-step process for AI search success
24:26 – Embedding your service as natural solution to queries
27:10 – Landing page conversion optimization strategy
30:09 – Margus on conversion optimization fundamentals
31:34 – How AI is changing the customer journey
33:06 – Building trust with customer logos and case studies
35:24 – Three-stage framework: Problems, Insights, Validation
41:54 – Live A/B test results: Hero section value proposition
46:39 – Why demo videos can hurt homepage conversions
49:53 – Pricing page reassurance test results
53:58 – AI-powered testing tools and prompt-based experimentation
56:43 – Importance of test documentation and repositories
58:11 – Q&A

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▶ Let's connect! 🔗
Niklas on LinkedIn:   / niklas-buschner  
Radyant on LinkedIn:   / radyant  
Margus on LinkedIn:   / margusveeber  
Pipedrive on LinkedIn:   / pipedrive