Скачать или смотреть The Future of Retail | Industrial Revolutions

The future of retail is investigated by CNBC's Industrial Revolutions. As the use of the internet and smartphones changes the consumer shopping experience, CNBC takes a look at some new initiatives.

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The rise of the Internet Retailer has radically changed our high streets revolutionizing the way we shop. Over the past four years online spending has grown 75 percent while the High Street struggles to achieve flat growth.

Consumers prefer the convenience of logging on to lining up. Will the trend continue? CNBC's Industrial Revolutions goes shopping.

"The internet has taken a lot of people out of the shopping centers", Daniel Kitchen, representative of the Swan Center, tells CNBC. Daniel believes the technology and the Internet can help bring people back onto the high street and into centers again.

The Swan shopping center in Hampshire believe they have found the solution linking clicks to bricks. TagPoints is a mobile loyalty and proximity marketing tool.

TagPoints enable shopping centers and retailers to engage with their customers through a mobile application instore or in the center. TagPoints can communicate directly with customers and deliver hyper-relevant messages straight to their mobile phone via the app. TagPoints technology goes beyond traditional loyalty schemes and enables retailers to offer customers real-time personalized incentives while they're shopping but can it compete with the ease of online retail?

To get that face-to-face experience to touch and feel the product will always be important there's now a trend of how we use technology to enhance the shopping experience rather than use technology to be the only shopping experience.

As shopping centers begin to recognize the importance of the human touch how can online commerce compete to bring the benefits of real-world shopping into the home?

Sayduck is one of many companies using augmented reality to enhance the shopping experience. The technology superimposes a 3D model of the product you want to see on top of the camera view on your mobile device so it looks like you already have that product at home.

Could it become an every day reality?

Sayduck believe this is a complete game changer in terms of how people shop in a couple of years.

Time will tell if the High Street can embrace technology to optimize customer experience and win back hearts, minds, and wallets. Whatever the future, retailers expecting to stay at the top of consumer shopping lists we need to provide increasingly personalized service.

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