Joe Rogan on the Hawk Tuah girl meme coin controversy

In a recent episode of "The Joe Rogan Experience," Joe Rogan discussed the controversy surrounding Haliey Welch, known as the "Hawk Tuah" girl, and her involvement in a cryptocurrency meme coin called $HAWK. Welch, who gained fame from a viral interview, launched the $HAWK token in early December 2024. The coin's value rapidly soared to a market capitalization of nearly $500 million but plummeted by over 90% shortly thereafter, leading to allegations of a pump-and-dump scheme and insider trading.

Rogan expressed skepticism about the judgment of investors who committed substantial funds to the venture, questioning the rationale behind investing in a meme coin associated with an internet personality. He speculated that Welch, being only 22 years old, might not have fully understood the complexities of cryptocurrency and could have been influenced by partners who orchestrated the scheme, leaving her to face the consequences.

The situation has led to legal actions, with at least one investor filing a complaint with the U.S. Securities and Exchange Commission, and Welch stating that she is cooperating with legal parties involved.

Rogan's commentary highlights the risks associated with investing in volatile and unregulated markets, especially those tied to internet trends and personalities. He emphasized the need for due diligence and caution when considering such investments.

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