Скачать или смотреть Consumer Behaviour Model Notes

NotesinHandwriting/HandwritingVids - Consumer behaviour models provide structured frameworks to understand how individuals make purchasing decisions.
Each model offers a unique lens: the Economic Model focuses on rational, utility-maximising choices; the Psychological Model explores internal influences like perception, motivation, and attitudes; and the Sociological Model highlights the impact of culture, family, and social groups.
More comprehensive models like the EKB Model, Howard-Sheth, and Nicosia Model explain the entire decision-making journey, from problem recognition to post-purchase feedback, factoring in learning, marketing stimuli, and attitude formation.
The Black Box Model, on the other hand, acknowledges the mystery of the consumer mind, studying behaviour by analysing input (stimuli) and output (responses) without necessarily understanding the internal logic.
Together, these models equip marketers with a holistic understanding of the 'what', 'why', and 'how' behind consumer decisions.
When applied strategically, they enable more targeted campaigns, stronger brand loyalty, and better product-market fit, making them essential tools in modern marketing management.