Скачать или смотреть How to decide campaign budget?

Setting the right budget can make or break your ad performance. Too low, and you won’t get enough data; too high, and you might waste money.

Here’s how to decide:

Start with your goal – Leads, sales, or awareness? 🎯

Check your industry benchmarks – CPC, CPM, and CPA. 📊

Begin small, then scale – Test with ₹300–₹500/day (or $10/day) to find winning ads. 🔄

Allocate budget by funnel stage – More for conversion campaigns, less for awareness. 📈

Monitor & adjust – Scale only when you see consistent results. 🔍

👉 Pro Tip: A smart budget is about efficiency, not spending big.

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