Скачать или смотреть How Video Changes Product Perception

Even a short video can drastically enhance the perception of a product, convey its advantages, and tell its story.

For example, in this case, the same product with a Christian story: women who use this perfume feel as if they are surrounded by angelic care.

In the first version — dull angles, poor lighting, awkward composition, shaky camera, lack of atmosphere and story. The product looks cheap, fails to evoke emotions, and gets lost among others.

In the second — a thoughtful script gradually reveals the product's story. Proper lighting highlights its best qualities, and working with textures allows the viewer to feel the emotions this product evokes. The product seems to come alive, stirs the emotion of "I want it," and stands out among competitors.

The well-crafted video presentation is not just an image; it is a way to convey the atmosphere and emotions that arise when interacting with the product. This means that after watching such a video, a potential customers already feel as though they are experiencing the product, which significantly influences their purchasing decision.