Brian Cox Neil deGrasse Tyson Communicating Science in the 21st century | Starmus III Tenerife, 2016

Brian Cox and Neil deGrasse Tyson's compelling exploration of what science communication is, drawing on interesting similarities and contrasts between the UK and the US.

“In the UK, we have the BBC - a public serviced broadcaster, in the purest sense of the word - and its mission is to engage and bring people into diversity programming….

What worries me in the US is that when you have multiple channels (such as The Science Channel ) and those channels are “specialist”, you’re in great danger of ghettoising the audience, and you end up preaching to the converted rather that drawing in new people in and introducing them to ideas…” Brian Cox

"Id like to think that what science communication might be going forward - would include more of a direct statement of relevance to how we live our lives, to the role that science plays in politics, to the survival of our species…” Neil deGrasse Tyson