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What does a real estate agent do? Why do we exist? Let's answer that with a sprinkle of humour. What do real estate agents do in Sydney and NSW?

In this Info Agent video, we'll explain the role of real estate agents in selling properties in Sydney and NSW. Let's begin by addressing the emotional attachment people have to their homes and what does a real estate agent do to provide a degree of separation from the sale process.

Learn how we conduct the comparative market analysis (CMA), which is used to determine the likely value and best listing price for a property. Understand the common issue of homeowners overvaluing their properties and the role of Uncle Lewie, the family member who believes they know the true value of a property.

We'll also highlight how real estate agents help sellers with actionable tips and strategies to stage their property for open homes and photography.

If you're looking to sell your property, this video provides insight into the process and the role of a real estate agent.

Contents:
0:00 - Intro
0:36 - Providing separation
1:16 - The Comparative Market Alanisys
2:26 - Uncle Lewie
4:26 - Staging Advice
4:51 - Devising a Marketing Package
5:34 - Obtaining the Contract of Sale
5:43 - Open Homes
6:59 - Buyer Callbacks
7:15 - Negotiating the Offer
8:01 - The Man in the Middle