What is MAU? How to Increase Your App's Monthly Active Users

MAU (Monthly Active Users) are the number of unique users that engage with your app or website within a 30-day window. Why is MAU important to calculate? Because when coupling MAU with other engagement-related metrics, it allows you to better understand app engagement, success rates of specific marketing campaigns (user acquisition), retention rate, churn rate, growth rate and revenue growth rate (current and potential).

Check out the full article on MAU ► http://bit.ly/3uhRwcg

🎞 Here's what will cover in this video:
0:00 What are monthly active users?
0:20 Why is this metric important?
0:38 How to calculate MAU
0:52 How to increase your MAU

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