How Latina Sports Fans Are Driving a $26.3B Market | Jennifer Yepez-Blundell of Drafted

With Latina fans driving a staggering $26.3 billion in annual sports-related spending, Jennifer Blandel, co-founder and COO of Drafted, joins us to talk about the huge opportunity this consumer segment represents for brands.

We break down:
how these passionate supporters are not only reshaping the fan landscape but are also key players in the sports economy
the common misconceptions and cultural gaps in sports marketing
how Latina fans' preferences differ from traditional expectations
 
We also discuss the evolving dynamics of Latina
representation in sports, both on and off the field. As more Latinas graduate from college and climb the economic ladder, new doors are opening for brands
and sports leagues to engage with this powerful demographic.
Our conversation also touches on personal transformations—both my own and Jennifer’s—from corporate life to forging paths in entrepreneurship, highlighting the importance of role models and mentors in fostering Latina leadership across industries.

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00:00 - Tapping Into Latina Sports Fandom
08:48 - Evolution of Latina Sports Fandom
15:11 - Empowering Latina Leadership in Sports
28:16 - Embracing Authenticity and Vulnerability in
Marketing
32:41 - Women Power in Sports

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Follow Jennifer:
LinkedIn:   / jenniferyepezblundell  

Listen to this episode on Spotify: https://open.spotify.com/show/1TT3WIq...

Follow me:
LinkedIn: / oana-leonte
IG: / oanaoleonte. .

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