Скачать или смотреть Behind the Scenes: Crafting the BIBA 'Ben the Broker' Campaign📢

As announced by Graeme Trudgill, the 'Ben the Broker' campaign aims to raise awareness among people and businesses about the value of using an insurance broker. BIBA's manifesto highlights the importance of insurance brokers in helping businesses obtain the cover they need and at the right level, building resilience and enabling growth.

The campaign, created by Lavery Rowe Advertising with input from the BIBA Board and Advisory Boards, will run throughout May and June 2025 across various media channels, including Sky TV, national radio, newspapers, podcasts, Spotify, online platforms like Google, and social media. The goal is to reach over 30 million adults nationwide, specifically targeting entrepreneurs, start-ups, and the broader business community, particularly individuals aged 21-45.

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A broker like Ben cuts through the jargon, offers expert advice, and makes sure you get the cover that fits your business best #BenTheBroker