Скачать или смотреть Marketing Strategies for Property Management

In the 112th episode of Multifamily Chronicles, Adrian Danila hosts Lorena Fikes, the VP of Innovation Council at Multifamily Leadership, to discuss branding strategies for property management.

Lorena shares her journey from working at Essex during its merger with BRE to leading the Innovation Council, emphasizing the importance of branding in property management.

She highlights the need for consistent branding strategies from corporate offices to on-site execution, ensuring that all touchpoints reflect the company's values.
Lorena also explores how AI can streamline operations and enhance branding efforts, suggesting that technology can automate tasks like social media and content creation to maintain a cohesive brand image.

By integrating marketing and operations, property management companies can improve efficiency, retain residents, and attract new ones.

Lorena encourages multifamily operators to embrace innovative branding strategies and join forums like the Innovation Council to learn from industry peers and enhance their business approaches.

She can be reached on LinkedIn or at [email protected].

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