Скачать или смотреть Forecasts in Canada Explained: Understand Canadian Expectations for Budgets

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Why do Canadian clients and stakeholders insist on financial forecasts, even when they might feel like a “work of fiction”?

Entrepreneurs often see these forecasts as futile, time-consuming, or even risky, especially in volatile markets.

In this video, we’ll cover:

The real reasons Canadians ask for forecasts, including measuring seriousness and preparation.
How forecasts act as marketing tools to build trust and credibility.
Practical steps to create a meaningful forecast using Canadian financial benchmarks and bottom-up evidence.

If you’re expanding your business in Canada, this video will help you understand and deliver what stakeholders need while staying efficient.
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