Скачать или смотреть Bhak Bollywood | Marketing Podcast Ep.1 | East India Marketing Co | Arnab, Alekhya, Preetam

In which we discuss and split apart the changing media consumption behaviour of audiences from the marketers' lens.

Arnab Majumdar   / arnab-majumdar-91985110  
Alekhya Chakrabarty   / alekhyac  
Preetam Jena   / preetamjena  

0:00 Intro
1:39 Bollywood and the recent flops
5:06 2000 Hrithik Roshan entry
6:10 Search Amazon Bollywood Stars South
7:50 Darlings Brand Integration Coca Cola Apple
10:02 OTT TVF Pitchers Tripling
11:25 Youtube brand lift
12: 30 Coolie No 1 Amazon Prime RRR netflix
16:00 Batman Oreo Swiggy Game of Thrones
18:00 83 targeting age segments
19:00 West reference Brahmastra
20:40 Hum Aapke Hai Koun
22:30 New movie formats premiering
26:00 No conclusion

Episode edited by: the one and only owner of Huggastra. His identity shall remain a secret.
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