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The Making of "One Day for Goodness – One Sound for the Soul"
Where Heartfelt Purpose Meets Sonic Creativity

Go behind the scenes of a project that touched more than just our creative senses — it touched our hearts.

Pernod Ricard’s One Day for Goodness was more than a CSR campaign — it was a nationwide wave of compassion, with teams from 17 sales offices and 30+ factories dedicating a day to selfless acts: visiting orphanages, cleaning communities, organizing blood donation drives, and simply being there where kindness was needed most.

In this Making Of video, step into the world of Alive India, the audio team entrusted with the responsibility to translate these real acts of goodness into one unified sound. From composing melodies that reflect sincerity, to blending Indian instrumentation with global textures — this was a journey through emotion, intent, and sonic storytelling.

Watch how we:

Developed a unique sound identity to match real-life impact
Used ambient, folk, and modern tones to create emotional layers
Worked closely with lyricist Shetanshu Dikshit to bring sincerity to every word
Collaborated with Team Pumpkin to ensure every beat aligned with the visual soul
What started as a brief turned into a meaningful collaboration — a shared journey of purpose-driven creativity.

Because some sounds don’t just stay in your ears — they stay in your soul.
This is music for change. This is One Day for Goodness.

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