Скачать или смотреть EP : 18 Why B2B Marketers Who Ignore Brand Are Betting on the Wrong Side of Demand

Most B2B marketers chase leads, clicks, and attribution models.
Adam Holmgren, marketing leader and creator of Fibbler, argues the real unlock is balancing demand generation with brand building.

From his work helping marketers optimize LinkedIn ads, Adam explains why leading indicators matter more than lagging metrics, how creators are shaping trust in B2B, and why SMBs are the overlooked growth engine.

00:00 — Adam Holmgren: From Demand Gen to Brand Builder
02:44 — The Shift From Performance to Brand in B2B
05:32 — Leading Indicators That Prove Brand Impact
08:14 — Fibbler: Solving the LinkedIn Attribution Gap
11:17 — Why SMBs Are the Most Overlooked Market
14:19 — The Rise of Creators in B2B Marketing
16:54 — Future Trends: Execution Over Strategy

So much to learn from my conversation with Adam really speaking with him.

Details on his B2B analytical tool Fibbler can be found below

https://www.fibbler.co/