Скачать или смотреть Tom Tomaszewski - When making a trailer for a horror game becomes a horror by itself

Case study of producing Darkwood's console announcement trailer that used a well-known Polish song "Ucieczka" as the background music. The presentation will explain:
the idea behind it
how hard was to find the people that have the rights for the song
how the author of the presentation ended up calling the ex-Time correspondent and the ex-director of Radio Free Europe to use the song in the trailer
what was the outcome and was it worth it

Speaker's bio:
Studio Head at Crunching Koalas - founded the studio and developed MouseCraft, a well-known indie game, commonly described as a mix of Tetris and Lemmings. After developing MouseCraft focused his efforts on bringing other indie titles to consoles by changing Crunching Koalas into a leading publishing and porting studio.