Скачать или смотреть Why Bank of America’s $950B Deposit Base Is Its Real Superpower

Most people think banks make money on loans.That’s only half the story.

In this video, I break down why Bank of America’s nearly $950 billion in consumer deposits is the real engine behind its profitability — and why deposits matter more than products, branches, or apps.

I explain:

Why low-interest checking accounts are the cheapest funding source in banking

How Bank of America benefits in a high-rate environment without raising deposit rates

Why “primary account ownership” creates massive customer inertia

Where the real risk lies if consumers ever move en masse for yield

If you’re building or investing in fintech, banking, payments, or embedded finance, this is the foundation you need to understand.

Let me know in the comments which bank or business model I should break down next.