Скачать или смотреть Understanding Your Customer Journey | B2B SaaS Sales for Enterprise & SMB Founders

Understanding Your Customer Journey | B2B SaaS Sales for Enterprise & SMB Founders

Selling into Enterprise or SMBs as a B2B SaaS startup? It all starts with deeply understanding your customer journey.

In this video, we break down how early-stage founders can map and optimize the full customer journey — from first touchpoint to closed deal and beyond. Whether you're targeting large enterprises or small-to-medium businesses, a clear grasp of your buyer’s experience is essential for driving sales, building trust, and securing Pre-Seed Funding.

You’ll learn:

How customer journeys differ between SMB and enterprise sales
Key decision-makers, touchpoints, and buying triggers
How to align marketing, sales, and product around the customer
Why a well-defined journey boosts traction and VC confidence
Whether you’re part of a Venture Studio, enrolled in an Accelerator, or raising from AI Venture Capital firms, this is a must-watch for B2B SaaS founders refining their go-to-market motion.

🔍 Learn how Forum Ventures helps founders build customer-centric sales strategies: https://www.forumvc.com/

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