Скачать или смотреть How Red Bull Built a Media Empire? (Disguised as a Drink Company)

Red Bull is one of the most recognizable brands on the planet. But here is the logic they don’t want you to notice: they don’t actually manufacture the drink. In this episode of Empire Logic, we decode the architecture behind Red Bull’s $100 Billion empire.

From the streets of Thailand to the edge of space, we uncover how a marketing director and a pharmacist built a media giant disguised as a beverage company. This is the truth about the Red Bull business model.

📌 What you will learn in this video:

Why Red Bull owns zero factories.

The secret partnership with Rauch.

How they use psychology and extreme sports to own the market.

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