Скачать или смотреть Designing B2B SaaS Products That Actually Scale w/ Alina Khazanova | Ep 26 | FLOW™

With this episode of FLOW™ - Series by Bradd, in EP 26, we're joined by Alina Khazanova, Staff Product Designer at Intuit. This episode explores the real challenges of building and scaling B2B SaaS products, with a deep focus on complex enterprise tools, developer platforms, and product-led organizations.

As product design leader, Alina comes with 8+ years in product design and 3+ years in leadership, and the show dives into how great enterprise products are shaped by deep user empathy, rigorous research, and strong cross-functional collaboration. Each episode unpacks practical insights on design systems, UX for developers, product strategy, design leadership, and building high-performing design teams.

This conversations focusses on turning user research into business impact, understanding the world of B2B design, mentoring designers to lead with craft excellence, and creating a culture where design drives measurable outcomes in SaaS organizations.

Whether you’re a product designer, design leader, product manager, or SaaS founder, this podcast gives you actionable frameworks, real-world stories, and expert perspectives to help you build better products—and stronger teams.

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🎙️[HOST]: Bradd
  / bratin-das  

🌟[GUEST]: Alina Khazanova
  / alina-ux-ui  

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At Ginclair, we're creating the chillest way to learn AI globally, through gamified learning paths, live mentorship touchpoints and an exclusive community.

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00:00 Alina's Introduction
01:18 Journey with being self-taught
06:04 Pitfalls for young designers
10:26 Making a standout portfolio
12:35 You can do simple!
16:48 Inspiration is 'fundamental'
17:40 Your day 1 ≠ Other's day 100
18:10 Show your stuff to people!
19:08 Building a personal brand
20:45 Difference of UX in b2b & b2c
25:44 Getting the early job


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